Twitter is the headquarters of the control freak. It’s a social network for those who want everlasting control over what they see and from whom they see it. It’s the social network for those who want to bless people by following their digital auras, depending on if they prefer ethos (power Twitter), pathos (animal pictures / rage Twitter), or logos (wonk Twitter).
“Social sharing is a popular but controversial way to measure the value of information itself.” – Me, explaining why people share on Twitter, These Tiny Gutenbergs, Part Two
Twitter is experimenting with a new feed function to rip this god-like control out of your pure, innocent, OCD-hands, in favor of showing you content only tangentially related to who you follow.
Encouraging rogue tweets to infiltrate your feed is a great thing because Twitter has a huge problem we should all care about: community silos which are based on groupthink or industry, and…
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