7 tips for writing the perfect article (part 1 of 2)

Robert Pimm

So you want to write a non-fiction piece for publication as a blog, newspaper article or in other media. Let’s call it “an article”. Where to start? Here.

1.  What is your message? A clear message is the most important – and difficult – element of writing an article.  If you don’t know what your message is or why you’re communicating it this way, stop right now.  The good news? Once you’ve decided your key message, the article is already half-written. Check out this piece, where the message is “if you’re going ski-ing, you may find that a ski-guide helps you have more fun“. That message must be newsworthy and interesting – are you or the editor confident people will want to read it?

2.  How to decide on your message. So what is “newsworthy and interesting”? Two possibilities:

i)  a news peg. Something has happened out in…

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